Loungofly Privacy Policy

At Loungofly, we value your trust—and that means protecting your personal information. This Privacy Policy explains how we collect, use, store, and share data when you interact with our website (Loungofly.com), purchase our pop culture-themed backpacks, wallets, apparel, or accessories, or engage with us through social media, email, or other channels. By using our services, you agree to the practices outlined below.

1. Information We Collect

We only collect information necessary to provide you with a seamless shopping experience, improve our services, and communicate with you. The data we gather falls into two categories: personal information (data that identifies you) and non-personal information (anonymous data that doesn’t link to you).

a. Personal Information You Provide

  • Order & Account Details: When you place an order or create a Loungofly account, we collect your full name, email address, shipping/billing address, phone number, and payment information (e.g., credit card details—note: we do not store full payment details; this is handled by our secure payment processors like PayPal or Stripe).
  • Communication Data: If you contact us via email ([email protected]), social media, or a contact form, we collect your message, email address, and any other details you share (e.g., order numbers, feedback).
  • Mailing List Sign-Ups: If you opt to join our email newsletter, we collect your email address to send updates, promotions, and fandom-related news (you can unsubscribe at any time).

b. Information We Collect Automatically

  • Device & Browsing Data: When you visit our website, we automatically collect details like your IP address, browser type, operating system, device model, and pages you view. This helps us optimize our site for different devices and understand user behavior.
  • Cookies & Tracking Technologies: We use cookies (small text files stored on your device) and similar tools (e.g., Google Analytics) to track your browsing activity, remember your preferences (e.g., language, cart items), and personalize your experience. You can disable cookies in your browser settings, but this may limit some features (e.g., saving your cart).
  • Purchase & Usage Data: We track your order history (e.g., items purchased, order dates, shipping status) to process returns, provide customer support, and suggest products you may like (based on your fandom interests).

2. How We Use Your Information

We use your data for specific, legitimate purposes—never for unrelated reasons. Here’s how we put it to use:

  • Process & Fulfill Orders: To confirm your purchase, ship your items, send order updates (e.g., tracking links), and process refunds or exchanges.
  • Provide Customer Support: To respond to your questions, resolve issues (e.g., damaged items, shipping delays), and assist with warranty claims (see our Customer Service Policy for details).
  • Improve Our Services: To analyze website performance, identify popular products (e.g., top-selling fandom backpacks), and make updates to our site, designs, or inventory based on user feedback.
  • Communicate With You: To send order confirmations, shipping notifications, and (if you opt in) newsletter emails with exclusive offers, new product launches, or fandom news. We will never send unsolicited marketing messages—you can unsubscribe from newsletters by clicking the “unsubscribe” link in any email.
  • Protect Our Business & Users: To detect and prevent fraud (e.g., unauthorized purchases), comply with legal requirements (e.g., tax laws), and ensure the security of our website and customer data.

3. Who We Share Your Information With

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We only share data with trusted partners who help us operate our business—and these partners are required to protect your information. Here’s who may receive your data:

  • Payment Processors: Companies like PayPal, Stripe, or credit card issuers handle your payment information to process transactions. They are bound by strict security standards and do not share your data with us beyond what’s needed to complete your order.
  • Shipping Partners: Carriers like USPS, UPS, or DHL receive your shipping address and contact details to deliver your order.
  • Service Providers: We work with third-party tools (e.g., Google Analytics for website analytics, Mailchimp for email newsletters) to improve our services. These providers only access your data to perform their tasks and cannot use it for other purposes.
  • Legal Authorities: We may share information if required by law (e.g., a court order) or to protect our rights, property, or the safety of our users or employees.

4. How We Protect Your Information

We take data security seriously and use industry-standard measures to keep your personal information safe:

  • Encryption: We encrypt sensitive data (e.g., payment details, email communications) using Secure Sockets Layer (SSL) technology—look for the “https://” in our website URL and the padlock icon in your browser.
  • Secure Storage: Personal information is stored on protected servers with restricted access (only authorized Loungofly staff can access it).
  • Regular Audits: We review our security practices regularly to identify and fix potential vulnerabilities.

While we take every precaution to protect your data, no online service is 100% secure. If we discover a data breach that affects your information, we will notify you promptly (via email or phone) and take steps to mitigate the issue.

5. Your Rights Regarding Your Information

You have control over your personal information—and we make it easy to exercise these rights:

  • Access Your Data: You can request a copy of the personal information we hold about you (e.g., order history, account details) by emailing [email protected].
  • Update or Correct Data: If your information is outdated (e.g., a new shipping address), you can edit it in your Loungofly account or contact us to make changes.
  • Delete Your Data: You can request that we delete your personal information (except for data we are required to keep by law, such as order records for tax purposes) by emailing [email protected].
  • Opt Out of Marketing: To stop receiving our newsletter or promotional emails, click the “unsubscribe” link at the bottom of any marketing email or contact us to opt out.
  • Withdraw Consent: If you previously consented to data collection (e.g., cookies, newsletter sign-ups), you can withdraw consent at any time (e.g., by disabling cookies in your browser).

6. Children’s Privacy

Our products and services are intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If we discover we have collected data from a child under 13 without parental consent, we will delete it immediately. Parents or guardians who believe their child has shared information with us can contact [email protected] to request removal.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make updates, we will:

  • Revise the “last updated” date at the top of this page.
  • Notify you via email (if you have an account) or post a notice on our website home page (for significant changes).

We encourage you to review this policy periodically to stay informed about how we protect your information.

8. How to Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, please reach out to us:

  • Email: [email protected] (we respond within 24–48 business hours).
  • Mail: Loungofly Customer Support (if applicable).

At Loungofly, your privacy is as important to us as the fandoms we celebrate. We’re committed to being transparent about our data practices and keeping your information safe—so you can shop with confidence, knowing your trust is in good hands.